杭州配资公司排名

当前位置:综合资讯 > 正文

618前夕天猫超级发布会又搞事 这次有20个品牌同登台!

 中华娱乐网 2020-6-15

SUIZHE618XIAOFEIKUANGHUANRIJIANLINJIN,ZAIGEDAPINPAIJIDIANSHANGPINGTAIJIJI“BEIZHAN”DEDANGKOU,TIANMAOYOUZAICIYIYICHANGCHAOJIFABUHUIXIZULEYANQIU。

6月13日晚,天猫超级发布会来到了著名的上海麦金侬酒店,在全球大热的浸入式戏剧“Sleep No More”(中文名:《不眠之夜》)上海版演出地,携手剧中演员以及音乐综艺《乐队的夏天》中的人气爵士乐演唱组合Mr. Miss,与20个品牌合作上演了一场“新物种奇袭超级不眠之夜”。本次直播的内容是由天猫超级发布会和《不眠之夜》上海版的原班人马——英国浸入式戏剧先锋Punchdrunk和上海文广演艺集团(SMG LIVE)共同打造。

11.png

全球首次直播揭秘 Mr. Miss穿越时空发布20大品牌新品

CICI613TIANMAOCHAOJIFABUHUI,QIANSUOWEIYOUDIJIEHEJINRUSHIXIJUDEXINGSHIZAIXIANSHANGJINXINGLEZHIBOYUCHANPINFABU。ZAIHUODONGDANGTIAN,YOUMr. MissZUOWEICHUANYUESHIKONGGUANDAILINGQUANQIUGUANZHONGSHOUCIDUI“Sleep No More”DECHANGJINGYUFANWAIGUSHIJINXINGLEZHIBOJIEMI。

FABUHUIYIKAICHANG,ZHIBOJIANNEIDEGUANZHONGJIGENSUIZHEMr. MissDEJINGTOU,YITONGCHUANYUEHUI1936NIANDEMAIJINNONGJIUDIAN,ZAIXUNZHAOYITONGCHUANYUEERLAIDE20GEXIANDAISHENMI“XINWUZHONG”DETONGSHI,YUJUZHONGJIAOSEZHIJIEHUDONG,LEJIEZHEIXIERENWUBEIHOUDESHENMIGUSHI。

22.png

“NIDEXINJIUXIANGYIGEKAOXIANG,HONGBEIWOLINGHUNZHONGDEQINGXIANG,ZHENGTENGZHEWODECHAOSIMUXIANG,NIDAZAOWOTIANMEIDEMOYANG”……ZAICHENGGONGWANCHENGTANSUORENWU,SOUJIQI20YANGSHANGPINHOU,Mr. MissZAIZHIBOJIANKAISHILEYICHANGQIANSUOWEIYOUDEGAONENGJUESHIBIAOYAN,TONGGUOWEIMEIYIJIANSHANGPINCHUANGZUOZHUANSHUGECI,YUZHUCHIRENHEZUOFABUXINPIN,BINGZAIZHIBOJIAN3XIAOSHIBUJIANDUANCHOUJIANGFANGSONGHAILIANGFULI,MENPIAOJINGMEIZHOUBIAN,GENGYOUCHAOJIDAPAIJINLIDAJIANGZAIXIANCHANGSONGCHU。

LAIZI20DAPINPAIDEXINPINZAIZHIBOJIANLUNFANFANGSONG,CONG3CSHUMADAOJIAYONGDIANQIZAIDAOHUAZHUANGHUFUPINDENGDENG,QIZHONGZIYOUDIANZUOWEIBENCIDEHEZUOPINPAI,GENGJIANG618ZHUTUIDEXINPINFABUZHONGDASHIJIAN,BANSHANGLETIANMAOCHAOJIFABUHUI,CANYUZHEICHANGCHUANGYIFABU;JIANGYANYIBIAOYANYUZHIBODAIHUOXIANGJIEHE,JUESHILEDUIPINPAIXINPINGONGNENGDEYANYI,“RANGNIDESHENGHUOZIYOUDIAN……”WEIGUANZHONGDAILAILEYICHANGQITEDE“MAIMAIMAI”PINPAITIYAN。

最终,本场天猫超级发布会全网曝光人数3亿,微博话题声量2亿,直播间互动数量达到384万,总观看100万+。

“沉浸式”发布会带来新鲜体验 天猫开辟现象级发布模式

当沉浸式的戏剧体验场景化发布遇上明星的现场直播表演,在“直播求变”的当下,天猫超级发布会通过对“低价卖货”完成一轮创意发布大事件升级,创造出一种全新的现象级直播模式,并通过与天猫超级品牌日等相互配合,为品牌打造专属的年度创意直播大事件。

BUTONGYUCHUANTONGXIANXIAFABUHUIYOUPINPAIDANXIANGXIYINSHOUZHONGGUANZHUDEFANGSHI,JIEZHU“Sleep No More”ZHEIYIGUANGSHOUHUANYINGDECHENGSHUWENHUAIP,DUIWENYIAIHAOZHEYUFENSIQUNTIDEYUANSHENGXIYINLI,TIANMAOCHAOJIFABUHUIWEIZHONGDUOPINPAIDEXINPINFABUFUYULEGENGFENGFUDEHUATISHUXING,ZAIHUODONGYUREJIEDUANJIZAISHEJIAOPINGTAIZHULIPINPAICHENDIANSIYULIULIANGCHI,SHIXIANLEPUTONGDAZHONGXIANGPINPAIGUANZHUZHEDEYOUXIAOZHUANHUA。

同时,对Mr. Miss音乐人属性的充分发挥,融合明星擅长的爵士LIVE秀跨界创新带货。通过在直播间中将产品特征用再创作、再演绎的表演形式与主流的口播形式相配合,也大大提升了观众获取商品信息的趣味程度,有效帮助产品在线上发布的销售转化,加深不同品牌在消费者心中的形象,丰富出更深层次的品牌内涵。

图片4.png

BENCI618TEBIEBANDATONGTAOBAOGONGYUYUSIYUDENEIRONGLIANDONG。

平台公域上,联动天猫小黑盒、淘宝直播、搜索热榜、微淘、优酷直播、淘宝二楼等,为这场“超级不眠夜”做助力,让不同渠道的消费者第一时间看到这场趣味创意的发布,形成公域共振。

ZAIPINPAISIYU,TIANMAOCHAOJIFABUHUIWEIBENCIHEZUOPINPAIDAJIANXIANSHANGWUTAI,ZAIPINPAIDIANPUNEIGANSHOUGENGFENGFUDEBGCPINPAINEIRONGZHANSHIWEI,QUANMIANLITIBANGZHUPINPAIYUXIAOFEIZHESHENDUGOUTONG。TONGSHILIANDONG20DASHANGPINPAIHAO,WEITAO WEIBODENGQUDAO,QUANMIANBAXINWUZHONGQIXIZHILVDEYOUZHINEIRONGCHENGXIANJIPINPAIDEFENSIYONGHU

打造100场创意大事件 天猫超级发布会打破传统创造无限可能

CHULECHUANGXINDENEIRONGZHIBOFABUXINGSHIWAI,CICIFABUHUIJIHE20DAPINPAIGONGTONGFABUXINPIN,YEWEIBUTONGLINGYUXINGYEDEPINPAITIGONGLECANKAOYUJIEJIANYIYI,ZHONGDUOTOUBUPINPAIDEHELILIANGXIANGYUFENGFUDEHUDONGFULI,ZUIZHONGYEZAIXINGYENEIZHANSHICHU“JITIFABUHUI”BIEYANGDEQIANLI。

ZIZHENGSHITUICHUYILAI,TIANMAOCHAOJIFABUHUIZUOWEITIANMAOSHOUGEWEITOPPINPAIDAZAODEBGC(Branding Generated Content)GUANFANGFABUNEIRONGJUHEZHENDI,YIZHIZHILIYUDAPOCHUANTONGFABUHUIDANXIANGSHUCHU、RENHUOCHANGGELIEDEBIDUAN,XIWANGNENGGOUTONGGUOBANGZHUPINPAIYIZHANSHIDAZAOZHONGBANGJIDASHIJIAN,WEIXINPINFABUZUIDAHUAZHUANHUAXIAONENG。

为此,天猫超级发布会希望能打造“超神奇的直播间”,作为品牌官方顶级年度创意大事件发布的差异化平台,用各种意想不到、创意爆棚的发布形式,与人气明星、网红KOL等自带流量的话题人物合作,搭配文化艺术、高能黑科技等风格属性及知名IP,在全年能够打造100场创意直播大事件,保证平台与合作伙伴在大众视野中的持续活跃与广受关注。携手手机天猫APP打造全新内容阵地天猫二楼,为品牌方和消费者提供更新颖、更优质的创意互动内容,下拉沉浸式体验,形成最佳的营销链路。

图片5.png

YAOQINGMINGXINGDINGZHIHUAJUQINGDAILINGGUANZHONGCHUANYUESHIKONG,ZAITANSUOHEBIAOYANZHONGZHIBOFABUPINPAIXINPIN,TIANMAOCHAOJIFABUHUIWEI20DA“XINWUZHONG”DAZAODEZHEIGE“CHAOJIBUMIANYE”,ZAI618QIANXICHENGGONGZAIXIAOFEIQUANCENGZHONGXIANQILEYIBOPINPAIGUANZHUYUHUATITAOLUNDEXIAOGAOCHAO,YEZHANSHILETIANMAOZAIPINPAIYINGXIAOLINGYUDECHUANGXINNENGLI,YEQIDAIWEILAITIANMAOCHAOJIFABUHUIDAZAOGENGDUOJINGCAIDECHUANGYIDASHIJIAN,WEIPINPAIYUXIAOFEIZHEGONGTONGDAILAIXIANGXIANGLIWUXIANDEJINGXI。

同时61418:00打开淘宝二楼,天猫超级发布会还会继续为错过直播的消费者带来一场超级不眠夜的短视频内容show,感受新物种奇袭的魅力。

图片6.png

声明:中华娱乐网刊载此文出于传递更多信息之目的,并非意味着赞同其观点或证实其描述。版权归作者所有,更多同类文章敬请浏览:综合资讯