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台铃电动车携手国民综艺《奔跑吧》,打出旺季营销“王炸”

 中华娱乐网 2020-6-16
    6月12日,《奔跑吧》最新一期“烧脑特辑”播出,再次以CSM59城市组收视2.55的亮眼成绩,登顶同时段收视第一的宝座。据公开数据显示,本期节目共斩获全网热搜62个,成功登顶猫眼、骨朵、云合、蓝鹰、艺恩等权威数据TOP1以及微博综艺小时榜TOP1。截至目前,#奔跑吧#主话题阅读量突破突破290亿,国民综艺热度空前!

  ZUOWEIBENJI《BENPAOBA》JIEMUDEHEZUOHUOBAN,TAILINGDIANDONGCHEYEYUJIEMUNEIRONGJINXINGLESHENDURONGHE。CONGDIYIQIZHONG“SHAYIQITAILINGDIANDONGCHEQIANGQIN”PIANDUANZAIQUANWANGCHUANBO,DAODIERQI、DISANQIZHONGTAILINGCHANPINPINPINCHUJING,TAILINGDIANDONGCHEJIAJIEZONGYIREDU,SHIXIANLEZISHENPINPAIPUGUANGDUDECHIXUZENGZHANG。

  借势综艺能量,台铃打出旺季营销“王炸”

  ZHONGXIALIUYUE,JIAOYANGSIHUO,DIANDONGCHEXINGYEDEXIAOSHOUWANGJILAKAIWEIMU。CHULEYIQINGGUOHOU,RENMENDUIANQUANCHUXINGJIAOTONGGONGJUDEXUQIUZENGZHANGZHIWAI,JIJIANGDAOLAIDEBIYEJI、KAIXUEJI,DOUHUIDUIDIANDONGCHEXINGYEDAILAIZHONGDALIHAO。YOUQISHIDUISHUYIQIANWANJIDEBIYESHENGERYAN,CHUCHUMAOLUZOUXIANGSHEHUI,DIANDONGCHESHIZUISHIHUIDEJIAOTONGGONGJU,JIANGHUICUISHENGDALIANGGANGXINGSHICHANGXUQIU。

  XIAOSHOUWANGJIDESHICHANGBIAOXIAN,WANGWANGJUEDINGZHENIANDUYEJIDACHENGQINGKUANG。YINCIGEDADIANDONGCHEPINPAIZAOYILIBINGMOMA,ZUOHAODUANBINGXIANGJIEDEZHUNBEI。ERDANGXIADEDIANDONGCHESHICHANG,BUJINSHICHANPIN、QUDAO、YINGXIAOCELVEDEBIPIN,PINPAILIYECHENGWEIYINGXIANGXIAOFEIZHEJUECEDEGUANJIANSUOZAI。

  台铃电动车与《奔跑吧》展开合作,正是高举高打,用品牌力拉动市场动销之举。首先,台铃电车作为行业领跑品牌与国民级综艺《奔跑吧》强强联合,能够振奋渠道信心,彰显品牌实力;再者,本季《奔跑吧》播出时间与电动车销售旺季重合,借助密集的产品植入,可以不断强化受众对台铃电动车的品牌印象;第三,本季《奔跑吧》节目集结了沙溢、蔡徐坤、Angelababy、李晨、郑恺、郭麒麟等当红明星,明星与台铃电动车的互动必将撬动粉丝群体的传播势能。

  DANGGEDAPINPAIMIAOZHUNWANGJISHICHANG,YITUOQUDAOSHANGHEZHONGDUANMENDIANLAILADONGXIAOLIANGZENGZHANGZHISHI,TAILINGDIANDONGCHEQUELIZUGAOYUAN,LIANSHOU《BENPAOBA》JIEMUDACHULEWANGJIYINGXIAO“WANGZHA”。ZHANZAIZHANLVEGAODU,YIZONGYINENGLIANGZHUDONGWEIZHONGDUANDONGXIAOFUNENG,TAILINGDIANDONGCHEZHANXIANCHULETOUBUPINPAIDANDANG,YONGPINPAILILIANGTUIDONGCHANGSHANGYIQIPAODEGENGYUAN!

  携手视频平台,全网传播能量持续放大

  ZAIQUNIANDENANJINGZHANSHANG,TAILINGYIJINGYUZHEJIANGWEISHIQUELILESHENDUZHANLVEHEZUOGUANXI,YINCITAILINGDIANDONGCHEYU《BENPAOBA》DEHEZUOBINGBUYIWAI。DANQISHIZHEJIANGWEISHIBINGBUSHI《BENPAOBA》JIEMUCHUANBODEWEIYIZHENDI,ZAIDIANSHIMEITIPINGTAIZHIWAI,WANGLUOSHIPINPINGTAIYEBAOFACHULEJUDADECHUANBONENGLIANG。TENGXUNSHIPINPINGTAI,BENJI《BENPAOBA》QIANSANQILEIJIBOFANGLIANGYIJINGTUPO3.6YI;AIQIYIPINGTAI,BENJI《BENPAOBA》YEXUNSUPANSHENGZHIZONGYIREDUBANGDANDI1MING。

  WEILESHENDUWAJUE《BENPAOBA》CHUANBOQIANLI,YINGXIANGGENGDUOMUBIAOSHOUZHONG,TAILINGDIANDONGCHEHAITONGBUNAXIALETENGXUNSHIPIN《BENPAOBA》DISIJIWANGLUOZONGGUANMING,BINGCHENGWEIAIQIYI《BENPAOBA》DISIJIHEZUOPINPAI。DIANSHIMEITI+WANGLUOPINGTAIDEQUANMIANTOUFANG,JIANGYUANYUANBUDUANDIJITAILINGDIANDONGCHEZENGJIAWANGJIYINGXIAOCHOUMA,BINGJINYIBUFENGFUTAILINGPINPAIZICHAN,SHULIDIANDONGCHEXINGYEZONGYIYINGXIAODEQUANXINBIAOGAN!

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